Seoul Fashion Week 2023 S/S
Press Registration Guide
All press participating in Seoul Fashion Week 2023 S/S and
the trade show are required to register online for access pass.
This press registration applies only for access to
designated areas (i.e. press room and red carpet).
Fashion show seats require separate
invitation by relevant designers.
||5 PM on Sep. 17, 2022 until 12 AM on Sep. 27, 2022
||Register online via the Seoul Fashion Week website (seoulfashionweek.org)
All press (already registered or visiting for the first time) must register personally as an individual—not as a company—with a photograph for personal identification.
(Image file name must contain names of organization and reporter.)
||Although we wish to invite a wide array of guests to DDP marking a return after a three-year hiatus, we regret to inform that not all registration may be approved due to limited capacity and space.
Press Pass Issuance
○ Approval of registration to be sent via email in the first week of October.
○ Press pass to be issued to approved media outlets on site during fashion week.
※ Please make sure you keep your press pass in a safe place as we do not reissue extra copies.
※ Access to the press room (DDP Art Hall Customer Support Center) is only available with a press pass.
※ Operational guidelines are subject to change according to COVID-19 protocols (i.e. capacity limit).
○ Limited press access per media outlet
||Outside Art Hall(external photo area)
||Max. 2 reporters per media outlet (on-site for photo wall)
※ Press pass does not authorize backstage access.
※ Fashion show seats require separate invitation by relevant designers. Press pass does not guarantee entry to fashion shows.
※ For backstage and fashion show access, contact the relevant designer individually.
- We do not provide contact details of designers for backstage access.
※ Only in-house photographers are authorized to film fashion shows. Press pass does not authorize filming.
※ Additional registration is unavailable after the registration period. Please register within the registration period.
※ On-site registration and registration through designers after the registration period is invalid.
※ The limit on the number by media is for on-site operation. All the members planning to visit should register in advance.
(differing press member from same media is allowed within the total limit on-site/ please carry your business card)
○ How to reserve fashion show seats
Contact the relevant designer personally to receive tickets to view fashion shows.
○ Photo wall
The official photo wall outside DDP Art Hall and individual photo walls prepared by brands are operated separately.
Press pass allow acces to both photo walls. However, separate invitation is required for the show.
Backstage cannot be accessed with a press pass.
○ Trade show
Trade show can be accessed with a press pass (Art Hall 1)
○ Mask mandate for photo zone (incl. outdoors)
○ SMG Press
Press coverage may be partially limited due to coverage by SMG Press.
○ Event planner (ESteem)
○ Public relations (Vizucom)
○ Host (SMG)